7.1. Information we process because we have a contractual obligation with you When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us. In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information. We may use it in order to:
1.1. verify your identity for security purposes
1.2. sell products to you
1.3. provide you with our services
1.4. provide you with suggestions and advice on products, services and how to obtain the most from using our website We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract. Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable. We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
3. Information we process for the purposes of legitimate interests We may process information on the basis there is a legitimate interest, either to you or to us, of doing so. Where we process your information on this basis, we do after having given careful consideration to: • whether the same objective could be achieved through other means • whether processing (or not processing) might cause you harm • whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so For example, we may process your data on this basis for the purposes of: • record-keeping for the proper and necessary administration of our business • responding to unsolicited communication from you to which we believe you would expect a response • protecting and asserting the legal rights of any party • insuring against or obtaining professional advice that is required to manage business risk • protecting your interests where we believe we have a duty to do so